About BotlinQ
We Didn't Build
Another Tool.
We Built A Team.
Born from real business challenges in Tier 2 India. Built to automate conversations across WhatsApp, Instagram & your website — with people who make sure it actually works.
Not just a tool. A team that delivers.
It started with a real estate office in Raipur.
While building AI-powered marketing systems for real estate developers at Digital Masterminds, we saw a pattern — businesses across every industry were losing leads because they couldn't respond fast enough across WhatsApp, Instagram, and their website. The tools that existed covered one channel, required a tech team, and abandoned you after signup.
From Solving One Industry's Pain to Building for All.
Working with 100+ real estate developers, coaching institutes, and local businesses across Chhattisgarh and beyond, one truth became impossible to ignore — Tier 2 MSMEs weren't being served. The automation market was built for metro enterprises with dedicated IT teams. For a jewellery store owner in Raipur or a clinic in Bilaspur, "self-serve SaaS" meant one more thing to figure out and fail at.
So we built BotlinQ — not as another SaaS platform, but as a service-first automation company. Three channels, one dashboard, and a team that sets it up, configures it for your industry, trains your staff, and stays.
"The best technology is invisible. The customer should feel the result — not wrestle with the tool."
Purpose Over Product.
Make AI automation accessible to every growing business in India.
Facilitate a profitable, sustainable automation model that empowers MSMEs to capture every lead, respond instantly, and scale conversations — without needing a tech team, a big budget, or figuring it out alone.
A future where no business loses a customer to a slow reply.
We envision a community of thriving Indian businesses — from jewellery stores to healthcare clinics — where every customer conversation is handled with speed, intelligence, and the personal touch that only comes from a team that knows your business.
The Tier 2 MSME Market Was Being Ignored.
Every automation platform was built for metro businesses with IT teams and enterprise budgets. Here's what MSMEs in cities like Raipur, Bilaspur, Nagpur, and Bhopal were actually dealing with.
Single-Channel Trap
Every WhatsApp automation tool covered exactly one channel. But customers were messaging on Instagram, filling forms on the website, and DMing on WhatsApp — all at once. Two out of three channels were going unanswered.
Self-Serve Abandonment
SaaS platforms handed business owners a login and a 47-page help center. For a coaching institute director running admissions, or a clinic managing 50 appointments a day, "self-serve" was just a polite word for "figure it out yourself."
Enterprise Pricing, MSME Reality
Multi-channel automation existed — but at price points built for companies with dedicated marketing departments. MSMEs needed the same power at a fraction of the cost, without sacrificing the support that makes it work.
Two Pillars. Zero Compromises.
Three Channels.
One Platform.
While competitors fight over WhatsApp-only positioning, BotlinQ automates WhatsApp, Instagram, and your website from a single dashboard. This isn't a feature — it's the reason every single-channel competitor becomes irrelevant in the comparison.
Tech + Personal
Support.
Every SaaS tool gives you a login and wishes you luck. BotlinQ sets it up for your business, configures it for your industry, trains your team, and reviews performance monthly. We're available through conversations — not ticket systems.
Meet the Founder
A passionate entrepreneur and the CEO of three companies, Dhananjay started his first business in 2001 with nothing but a vision to build something meaningful for his family. For 17 years, he navigated the trenches of entrepreneurship — learning, failing, rebuilding. Then came the clarity.
With an MCA from MANIT (Maulana Azad National Institute of Technology) and 28+ years of experience across IT, sales, coaching, and digital marketing, he built Digital Masterminds into Central India's first AI-powered marketing agency for real estate developers. But working with 100+ businesses revealed a deeper gap — Tier 2 MSMEs needed automation that actually worked, with people who actually cared.
That conviction became BotlinQ — a platform born not in a boardroom, but in the WhatsApp inboxes, Instagram DMs, and website forms of real Indian businesses.
Leadership Team.
Every great platform is only as good as the people behind it. Ours come from the intersection of technology, business, and genuine care for Indian MSMEs.
Tarun Prakash
Drives BotlinQ's go-to-market strategy, brand positioning, and growth across verticals and geographies.
Aditi J
Leading platform engineering, AI agent architecture, and infrastructure reliability across all three channels.
Aditya J
Owns the client experience — from onboarding and setup to monthly performance reviews and escalations.
Coming Soon
Building the team that builds the platform — culture, hiring, and talent across Bengaluru and Raipur.
Our Values.
Outcome Over Feature
We don't sell features. We sell results — more leads captured, faster response times, and staff hours saved. If it doesn't move the needle for your business, it doesn't ship.
Personal Over Automated
Ironic for an automation company, but our support is human-first. Technology should automate your customers' experience — not ours in serving you.
Transparent Pricing
No hidden fees. No surprise charges. No pressure to upgrade. Published pricing, annual savings (not discounts), and WhatsApp conversation charges explained upfront.
Built for Bharat
We don't localize a global product. We build from the ground up for Indian MSMEs — in the languages they speak, the channels they use, and the price points that make sense.
Your Customers Are Already Reaching Out. Who's Replying?
On WhatsApp. On Instagram. On your website. Every minute you wait, a lead slips through. Let's fix that — together.
No credit card required. No setup fees. No figuring it out alone.
Not just a tool. A team that delivers.